I didn't even notice the beer folks this year, largely because they were neither before nor after me in the parade, and I didn't see the whole thing. But there's a lot of corporate sponsorship, corporate floats: Altoids, beer companies, Gold's Gym, etc. The festival's usually too crowded for my taste. I wander to where people I know are likely to be.
But it's not for everyone. Lots of people ignore it, or watch it on TV. You could be one of those people. That's not a bad thing.
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I didn't even notice the beer folks this year, largely because they were neither before nor after me in the parade, and I didn't see the whole thing. But there's a lot of corporate sponsorship, corporate floats: Altoids, beer companies, Gold's Gym, etc. The festival's usually too crowded for my taste. I wander to where people I know are likely to be.
But it's not for everyone. Lots of people ignore it, or watch it on TV. You could be one of those people. That's not a bad thing.