Misogynistic candy?
Oct. 25th, 2003 08:58 pm![[personal profile]](https://www.dreamwidth.org/img/silk/identity/user.png){kind=small}
jayWhile in Gibraltar two weeks ago, I was looking for examples of British culture... not Milton or Shakespeare, but the sort of ephemeral culture that one can buy in a convenience store. Digestive biscuits. Tabloids. Bovril. And a couple of yellow-foiled candy bars... "Yorkies", some kind of honeycomb bar. Their slogan, blazoned across the bottom: "It's Not For Girls!" accompanied by a red slash through a miniskirted figure with a purse. On the reverse, next to the nutritional information was a smaller no-females icon with the slogan "Don't Feed The Birds!".
The latter is mystifying... unless somehow bird = woman in Yorkshire slang. The candy was made by Nestle, at an address in York. For anyone reading from the UK... have you seen this? Is this kind of perceived anti-female sentiment commonplace in advertising there? Am I reading too much into a simple confectionery?
The latter is mystifying... unless somehow bird = woman in Yorkshire slang. The candy was made by Nestle, at an address in York. For anyone reading from the UK... have you seen this? Is this kind of perceived anti-female sentiment commonplace in advertising there? Am I reading too much into a simple confectionery?
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Date: 2003-10-25 09:24 pm (UTC)See here (http://www.dooyoo.co.uk/tv/misc_tv/yorkie_bar_quot_not_for_girls_quot/) for discussion on the campaign.
No, I wouldn't say that that degree of blatant misogyny is a common feature of UK advertising.
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Date: 2003-10-26 08:03 am (UTC)